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Welcome.

If you are new to TV advertising its probably a little daunting, but don’t worry we are here to help.

TVNZ’s depth of platforms and ability to connect emotionally with audiences through video storytelling, your brand can achieve long-term brand fame and drive sales at the till!

We have a range of options available for budgets of all sizes and we can offer support and guidance on how to make your budget go further.

Talk to us today, our team is here to help.

 

 

 

First things first, do you have an ad?

You may already have an ad, you may have existing creative that needs repurposing for TV or you may need to start from scratch. 

Whatever you need, we have our in-house creative department, TVNZ Blacksand available to help with cost-effective creative and production solutions for your brand. With clever ideation, animation, production, voice talent, and post services TVNZ Blacksand can help you to get TV ready. 

If you need to make a new ad, check out our Ad Specs 

Click here

 

Once you have your advertisement ready to go, it needs to be delivered to TVNZ

  • Every advertisement needs to be approved and rated by the Commercial Approvals Bureau (CAB). https://commercialapprovals.co.nz/
  • After that, it needs to be sent to TVNZ through one of our delivery providers. They check that the video is the correct specifications to play on TV and deliver the material to us. 
  • Check out our step-by-step guide here:

 

 

 

Advertising on TV is regulated and brand-safe

TV is a highly regulated form of advertising, which means that your advertisement will always appear in a brand-safe environment that consumers trust.

 

TV is regulated by:

Broadcasting Standards Authority (BSA)

Oversees and promotes broadcasting standards on behalf of New Zealanders.

Link here: https://www.bsa.govt.nz/

Advertising Standards Authority (ASA)

The ASA self-regulate advertising in New Zealand. Their job is to make sure that “Every ad a responsible ad”

Link here: https://www.asa.co.nz/

 

Welcome.

 

If you are new to TV advertising its probably a little daunting, but don’t worry we are here to help.

TVNZ’s depth of platforms and ability to connect emotionally with audiences through video storytelling, your brand can achieve long-term brand fame and drive sales at the till!

We have a range of options available for budgets of all sizes and we can offer support and guidance on how to make your budget go further.

Talk to us today, our team is here to help.

 

 

First things first, do you have an ad?

You may already have an ad, you may have existing creative that needs repurposing for TV or you may need to start from scratch. 

Whatever you need, we have our in-house creative department, TVNZ Blacksand available to help with cost-effective creative and production solutions for your brand. With clever ideation, animation, production, voice talent, and post services TVNZ Blacksand can help you to get TV ready. 

If you need to make a new ad, check out our Ad Specs 

Click here

 

Once you have your advertisement ready to go, it needs to be delivered to TVNZ

  • Every advertisement needs to be approved and rated by the Commercial Approvals Bureau (CAB). https://commercialapprovals.co.nz/
  • After that, it needs to be sent to TVNZ through one of our delivery providers. They check that the video is the correct specifications to play on TV and deliver the material to us. 
  • Check out our step-by-step guide here:

 

 

 

Advertising on TV is regulated and brand-safe

TV is a highly regulated form of advertising, which means that your advertisement will always appear in a brand-safe environment that consumers trust.

 

TV is regulated by:

Broadcasting Standards Authority (BSA)

Oversees and promotes broadcasting standards on behalf of New Zealanders.

Link here: https://www.bsa.govt.nz/

 

Advertising Standards Authority (ASA)

The ASA self-regulate advertising in New Zealand. Their job is to make sure that “Every ad a responsible ad”

Link here: https://www.asa.co.nz/

 

Interested in TV? 

Find out how to get seen by millions of New Zealanders!
In this presentation we talk about:
  • The strength of TV advertising in a changing media market.
  • Building a brand on TV for long-term business success.
  • How advertising on TV is more affordable than you might think.

Download here