Lifting the lid on NZ families in 2020
This Forecast Series takes a deep dive into what household shoppers really look like today in New Zealand, and how this has a significant impact on their priorities and the brands that they choose.
We set out to take a look at the ‘typical’ family today to see what they are really like; what we found is that they’re ‘not so typical’.
If you want to get the attention of today’s household shopper then check out the presentation below. Because maybe, just maybe, the household shopper isn’t your mum.
Below you can watch the full video from the night too: