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CPCVM Calculator

(Cost per Completed View)

Enter CPM, completion rate, viewability rate, then click 'Calculate' to obtain the CPCVM

CPM

Completion Rate

Viewability Rate

CPCVM

Calculations:

  • CPM ($) = CPCVM ($) x Viewability Rate (%) x Completion Rate (%)
  • Completion Rate (%) = CPM ($) / CPCVM ($) / Viewability Rate (%)
  • Viewability Rate (%) = CPM ($) / Completion Rate (%) / CPCVM ($)
  • CPCVM ($) = CPM ($) / Completion Rate (%) / Viewability Rate (%)

 

Definitions:

  • CPM: Cost per 1000 views
  • Completion Rate: Percentage of times the video played to the end
  • Viewability Rate: Percentage of videos considered to be "viewed" (where at least 50% of the pixels are in view for at least 2 seconds)
  • CPCVM: Cost per completed view (in thousands)

 

 

Need to make other calculations?