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Television Advertising

Nielsen has reported that some non-linear data is being attributed to linear audience ratings data. While Nielsen seeks to address this, we continue to use Nielsen data as the industry’s measure of television audiences.
For more info on this issue, please see https://corporate.tvnz.co.nz/reports/nielsen-tam-data/

TVNZ is New Zealand’s largest television network, operating three linear channels; TVNZ 1, TVNZ 2 and TVNZ DUKE

Four Reasons Why You Should Advertise on TV

There are meany reasons why you should advertise on TV, and we dive into four of the biggest ones in this presentation. Click on the image to download the full presentation. 

New to TV

If you are new to TV advertising it's probably a little daunting, but don’t worry we are here to help.

With millions of viewers across all platforms, TVNZ’s depth and ability to connect emotionally with audiences through video storytelling means that your brand can achieve long-term brand fame and drive sales at the till!

TVNZ have a range of options available for budgets of all sizes and we can offer support and guidance on how to make your budget go further.

We also have our in-house creative department, TVNZ Blacksand available to help with cost-effective creative and production solutions.

Talk to us today, our team is here to help.

Contact Us


Or for more info on how to get your ad on TV

Click Here

New to TV

If you are new to TV advertising it's probably a little daunting, but don’t worry we are here to help.

With over 2 million viewers across all platforms, TVNZ’s depth and ability to connect emotionally with audiences through video storytelling means that your brand can achieve long-term brand fame and drive sales at the till!

TVNZ have a range of options available for budgets of all sizes and we can offer support and guidance on how to make your budget go further.

We also have our in-house creative department, TVNZ Blacksand available to help with cost-effective creative and production solutions.

Talk to us today, our team is here to help.

Contact Us

 

Or for more info on how to get your ad on TV
 

Click Here

 

How does it work? 

TVNZ 1, TVNZ 2, and TVNZ DUKE all run advertising breaks within programming.

We have a range of options to suit all advertisers and their different business objectives. Our team can guide you on how TVNZ's channels can best help you achieve your goals.

Whether it be long-term brand building or a short term sales activation, we have you covered. 

We can accommodate a range of ad durations on TV, the most common length being 15 or 30-second durations (as per published T&c's). 

 

Ways to buy

There are multiple ways you can go about planning your campaign:

Spot Buy

(TVNZ 1, TVNZ 2, TVNZ DUKE)

This is the most common method of commercial placement on TV.

Buying at the spot level gives you the control of where and when your ad is played out.

  • Channel
  • Programming
  • Time-zone 
  • Region (TVNZ 1 only)
 

Guaranteed audience 

(TVNZ DUKE)

TVNZ DUKE is primarily sold as a guaranteed cost per tarp as per published pricing each quarter.

This means your target ratings are delivered over the course of the campaign period and managed & guaranteed by TVNZ through an optimisation process.

Spot buys are also available on TVNZ DUKE.

 

 

Your options don't stop there, we have even more ways to help you maximise your investment:

Regional Advertising

On TVNZ 1 you can target a specific region when scheduling your advertising campaigns.

This is efficient for advertisers who may only be operating regionally, allowing you to get the best bang for your buck.

Regions available:

  • Auckland
  • Waikato
  • Central
  • Southern
 

Break Positioning

You can buy premium positioning in a break, which means that your ad can feature either first or last in break, next to our premium programming when consumers are most engaged.

 

 

If integration or sponsorships are your thing, find out more about our content partnerships
Click Here

 

 

Additional resources:

 

How does it work? 

TVNZ 1, TVNZ 2, and TVNZ DUKE all run advertising breaks within programming.

We have a range of options to suit all advertisers and their different business objectives. Our team can guide you on how TVNZ's channels can best help you achieve your goals.

Whether it be long-term brand building or a short term sales activation, we have you covered. 

We can accommodate a range of ad durations on TV, the most common length being 15 or 30-second durations (as per published T&C's).

 

Ways to buy

There are multiple ways you can go about planning your campaign:

Spot Buy

(TVNZ 1, TVNZ 2 and TVNZ DUKE)

This is the most common method of commercial placement on TV.

Buying at the spot level gives you the control of where and when your ad is played out.

  • Channel
  • Programming
  • Time-zone 
  • Region

 

Guaranteed audience 

(TVNZ DUKE)

DUKE is primarily sold as a guaranteed cost per tarp as per published pricing each quarter.

This means your target ratings are delivered over the course of the campaign period and managed & guaranteed by TVNZ through an optimisation process.

Spot buys are also available on TVNZ DUKE.

 

Your options don't stop there, we have even more ways to help you maximise your investment:

 

Regional Advertising

On TVNZ 1 you can target a specific region when scheduling your advertising campaigns.

This is efficient for advertisers who may only be operating regionally, allowing you to get the best bang for your buck.

Regions available:

  • Auckland
  • Waikato
  • Central
  • Southern

 

Break Positioning

You can buy premium positioning in a break, which means that your ad can feature either first or last in break, next to our premium programming when consumers are most engaged. 

 

If integration or sponsorships are your thing, find out more about our content partnerships
Click here

 

 

Additional resources: