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Case Studies

Ad Effectiveness

At TVNZ we aim to provide marketers with robust research to help understand the impact of different media channels within campaigns.

Our AdEffect series measures the impact of both media and creative on a brand; which we believe is essential for delivering truly successful media campaigns.


View AdEffect Studies


We have created a series of case studies from some of our most successful sponsorships and integration projects at TVNZ. Each example shows the challenge, brief, insights, strategy, execution and the amazing results delivered for each campaign.



 View Sponsorship Case Studies