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Ad Effectiveness Methodology

Want to know more about the methodology behind our AdEffect Studies? Check out the video!
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AdEffect Banking

Banking

TVNZ OnDemand yet again achieves unparalleled incremental reach to Broadcast TV and drives clear action in SME banking.

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OnDemand Summary

TVNZ OnDemand Summary

TVNZ OnDemand grows campaign effectiveness like no other online video channel.

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Telecommunications

Telecommunications

TV proves it’s the channel that drives sales and specific actions, as well as awareness in major telecommunications campaign. 

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AdEffect Retail

Retail

Major retail brand achieves huge campaign recognition through video channel success.

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AdEffect QSR

QSR

TV proves to be a powerful reach generator even with a younger audience.

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AdEffect FMCG

FMCG

Great media strategy drives FMCG new product launch success.

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Targeted FMCG

Targeted FMCG

View the results of our Targeted FMCG Ad Effectiveness Study.

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Consumer Electronics Campaign

Consumer Electronics

View the results of our Consumer Electronics Ad Effectiveness Study.

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Automotive Campaign

Automotive

View the results of our Automotive Ad Effectiveness Study.

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AdEffect Financial Services

Financial Services

View the results of our Financial Services Ad Effectiveness Study.

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Not Beersies

View the effectiveness of the 'Not Beersies' campaign from Health Promotion Agency.
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