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Campaign Purpose

To launch a new vehicle within a product line

Media Channels

 TV, Online, Display Advertising

Campaign Recognition


Key insights:

  • TV demonstrates its power to achieve broad audience reach – without TV in the mix cut-through would have been dramatically lower than the 50% achieved. 
  • TV and online are able to work in synergy to deliver impacts that neither could have achieved alone. 
  • The creative execution limits the ability of media channels to deliver on their investment. 
  • As a result there is no optimum media spend – i.e. no point at which there in incremental benefit in spending more (or less) on TV or online. 


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