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Campaign Purpose

 This was a campaign targeted to a niche SME market for a banking brand product offer

Media Channel

Broadcast TV, TVNZ OnDemand, Social Media, Online Display, Outdoor, Radio

Campaign Recognition


Key insights:

  • Prompted recognition of the campaign was strong at 53% amongst SME Financial decision makers, with broadcast TV the most dominate channel and TVNZ OnDemand and radio proving to be strong secondary channels.  
  • TVNZ OnDemand achieved an extremely high level of incremental reach to broadcast TV, proving it’s a powerful media combination for gaining reach. Compared to all other channels, TV was the most effective at targeting business customers.  
  • Broadcast TV worked well to deliver against all KPIs and was the strongest channel for delivering to the general brand KPIs.  
  • TVNZ OnDemand and radio were most effective in generating additional interest and especially impressive at driving specific actions.  
  • The campaign drove strong engagement and motivation towards future actions for those who were considering the brand in the future. 


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