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Consumer Electronics

Campaign Purpose

 Launch of a new product line within Consumer Electronics

Media Channels

 TV, Online Video, Display Advertising

Campaign Recognition


Key insights:

  • Linear TV, and video in general, demonstrated their power to drive greater reach than other media.
  • The creative campaign aided in this outcome by delivering a strong short-term motivational impact.
  • TV and online worked in synergy to deliver brand and behavioral impacts that neither could achieve alone.
  • TV’s ability to build reach enables a low optimum exposure level for online for most KPIs.


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