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Financial Services

Campaign Purpose

 Mass audience campaign to drive enquiries

Media Channels

TV, Online Video, Digital Display, Radio, Cinema

Campaign Recognition


Key insights:

  • Linear TV continues to prove its strength in generating reach.
  • Working together TV and Online prove to be the most effective combination for changing brand perceptions.
  • TV worked the hardest to drive top level brand metrics.
  • Strong creative performed well particularly amongst potential new customers.


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