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Campaign Purpose

This was a campaign targeted to a niche audience within the FMCG category

Media Channels

TV, Online Video, Online Display, Social Media, Radio, OOH

Campaign Recognition


Key insights:

  • The campaign achieved fantastic reach, with 61% or 1.5 million NZers aged 18-54 aware of the campaign. 
  • Video was clearly the lead medium of the campaign with an effective combination of traditional TV and online video channels allowing the campaign to achieve consistent video awareness across all age groups. 
  • TVNZ OnDemand was the most effective online video channel at extending the reach of TV, providing an additional 8% incremental awareness over and above TV and doing so more cost effectively than YouTube. 
  • TV was most effective at driving general brand measures and forming a strong campaign base. TVNZ OnDemand also played an effective role as a media amplifier, working particularly well to drive usage. 


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