Skip to main content

Campaign Purpose

This was a campaign to drive sales of a specific product within a QSR chain

Media Channels

TV, Online Video, Online Display, OOH, Radio, Cinema

Campaign Recognition


Key insights:

  • Supported by a very strong media plan, the campaign was recalled by 76% of consumers aged 18-54. 
  • Broadcast TV formed a strong base off which the broader media mix delivered added 
  • frequency and some additional recall – this remained consistent amongst younger demos. 
  • TV and online performed strongly in delivering to brand KPIs, so it’s no surprise that in combination they achieved powerful results. 
  • We know campaigns are often more impactful when recalled in more than one channel, which was proven to be the case here. 

 Download the full presentation