Campaign Purpose
This was a telecommunications mass audience campaign to drive sales
Media Channels
Broadcast TV, Online Video, Cinema, Social Media, Digital Display, Billboard/Ad Shells, Bus Backs
Campaign Recognition
87%
Key insights:
- The campaign achieved a phenomenal level of recognition, with more New Zealanders aware of the campaign than any other campaign in the TVNZ AdEffect series.
- TV OnDemand had the strongest impact on expanding the reach of Broadcast TV – even among younger consumers.
- Online video consistently delivered a strong impact for the campaign across all levels of KPIs, while Broadcast TV was the most effective in generating additional interest and driving specific actions.
- Creatively, the campaign was unique, but because there could’ve been more consistency between the video and non-video elements, it reduced the campaign’s ability to deliver a positive long-term brand benefit.
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Banking
Read MoreTVNZ OnDemand yet again achieves unparalleled incremental reach to Broadcast TV and drives clear action in SME banking.
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TVNZ OnDemand Summary
Read MoreTVNZ OnDemand grows campaign effectiveness like no other online video channel.
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Retail
Read MoreMajor retail brand achieves huge campaign recognition through video channel success.
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