Exploring The Role of Receptivity and Relatability in Video Advertising
2023
We learned a lot in the Attention Study with Amplified Intelligence. But, for effective, memorable video advertising, we need to connect with humans, and connection requires far more than just attention.
Viewers also need to be receptive to the content they’re hearing and seeing, if it’s going to mean anything.
Forecast 9 explores the role of receptivity and relatability in video advertising:
- How does content and context influence our receptiveness to a story? Is there more to it than meets the eye?
- How does relatability feed into our receptivity? What makes some advertising stories more relatable than others?
Nigel puts his psychological spin on this and explore the why behind it all from a human perspective.
You can download the full presentation below:
