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Is New Zealand losing its unique identify? Do we see ourselves as New Zealanders? Or perhaps as Kiwis?What does the difference in these terms mean for marketers?


You can download the full presentation below

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Or if you are looking for something quick, below is an overview of the findings.

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Alternatively you can watch the full video below or chose to watch a segment if you are short on time!

Full Event Video

Part 1: A Journey

Part 2: The People

Part 3: Mythical Kiwi

Part 4: The Differences

Part 5: Kiwi vs. New Zealander

Part 6: The Good & The Bad

Part 7: Misinformation

Part 8: Facts vs. Fiction

Part 9: The Gap

Part 10: Marketing In The Mix

Part 11: Communication Tips

Part 12: Team Diversity

Part 13: Connecting

Part 14: Future Focused

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