The Art of Storytelling
Hypothesis: In today’s instant media world the art of good storytelling has been lost.
As with all countries consumers are facing a deluge of communications and “buy me” messages. With the movement to the always ON world of self-selection media and self-generation media, we are interested in how marketers and advertisers are using (or not using) brand storytelling to lead or support their advertising and communications.
- How are New Zealanders making sense of stories in today’s instant media world?
- Is storytelling even more important?
- Does storytelling influence consumer’s behaviour?
You can download the full presentation below
Or if you are looking for something quick, below is an overview of the findings.
Alternatively you can watch the full video below or chose to watch a segment if you are short on time!