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The Value Exchange

This Forecast Series looks into how we trade our time or money to watch, or not watch advertising. We wanted to find out how a particular viewing context impacts a viewer's level of engagement and attentiveness when watching an ad.


You can download the full presentation below.

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Alternatively you can watch the full video below or chose to watch a segment if you are short on time!

Full event

Part 1: Introduction

Part 2: Methodology

Part 3: Ad Reciprocity

Part 4: Attention Across Platforms

Part 5: Impact Across Platforms

Part 6: Summary

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