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Subway - Fresh From

We needed to put Subway on the summer map as the ‘fresh choice’ for customers.

New news is all about serving fresh content, and to instil Subway’s attitude of looking at things differently and showing there is a fresher way we created ‘Fresh From, a Subway news report aimed to seek out topical, fun and entertaining news with a pop culture lens. 

From Here was a uniquely local platform that embraced the Subway's ‘Eat Fresh’ proposition by providing  a fresh take on what’s going on around the country in the format of an alternative news series.  Local comedian Chris Parker travelled the country over summer, making small town goings on big news in his own off-beat comedic fashion.

Each week, over 7 weeks, we delivered a ‘Fresh from” report, with local activations from Subway locations across the nation and amplified across TV, radio, social and print.

Fresh From  re-launched the Subway Eat Fresh proposition to a mass audience, drove local relevance and helped Subway remain the fresh choice for consumers.