CPT Calculator
(Cost per TARP)
Enter two out of three campaign details then click 'Calculate' to identify the missing field
Campaign Budget
To calculate the campaign budget,
Enter:
- Number of TARPS
- CPT
CPT
To calculate the CPT,
Enter:
- Campaign Budget
- Number of TARPS
Number of TARPS
To calculate the number of TARPS,
Enter:
- Campaign Budget
- CPT
Definitions:
TARP: The average viewing audience for a demographic expressed as a percentage of the relevant Universe Estimate (viewers in demographic/demo universe).
Calculations:
Campaign Budget ($) = CPT ($) x TARPs
TARPS = Campaign Budget ($) / CPT ($)
CPT ($) = Campaign Budget ($) / TARPs
CPCVM Calculator
(Cost per Completed View)
Enter CPM, Completion Rate, Viewability Rate, then click 'Calculate' to optain the CPVM
CPM
Completion Rate
Viewability Rate
CPCVM
Definitions:
CPM: Cost per 1000 views
Completion Rate: Percentage of times the video played to the end
Viewability Rate: Percentage of videos considered to be "viewed"
(where at least 50% of the pixels are in view for at least 2 seconds)
Calculations:
CPM ($) = CPCVM ($) x Viewability Rate (%) x Completion Rate (%)
Completion Rate (%) = CPM ($) / CPCVM ($) / Viewability Rate (%)
Viewability Rate (%) = CPM ($) / Completion Rate (%) / CPCVM ($)
CPCVM ($) = CPM ($) / Completion Rate (%) / Viewability Rate (%)
CPM Calculator
(Cost per 1000 views)
Enter two out of three campaign details then click 'Calculate' to identify the missing field
Campaign Budget
To calculate the campaign budget,
Enter:
- Number of Impressions
- CPM
CPM
To calculate the CPM,
Enter:
- Campaign Budget
- Number of Impressions
Number of Impressions
To calculate the number of impressions,
Enter:
- Campaign Budget
- CPM
Definitions:
CPM: Cost per 1000 views
Calculations:
Campaign Budget ($) = CPM ($) x (Impressions/1000) Impressions = (Campaign Budget ($) / CPM ($)) x 1000 CPM ($) = Campaign Budget ($) / (Impressions/1000)
| Left | Center | Right |
Lorem ipsum dolor sit
amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum