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Speaker Series

The truth about effectiveness in a changing media landscape.

In 2018 Peter Field and Les Binet shared a powerful keynote address at TVNZ about the truth about effectiveness in a changing media landscape where they shared findings from their current report Media in Focus and their upcoming report Effectiveness in Context. 

Les and Peter argue that we need to strike a better balance between short and long-term advertising if we want to exploit the full effectiveness potential of the evolving media landscape and will reveal how this balance varies by the context of the brand. 


Below you can watch the full video or chose to watch a segment if you are short on time!


Are the effectiveness rules changing? - Peter Field

As short term-ism takes off, effectiveness falls - Peter Field


Full Event Video