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This Forecast Series looks into New Zealander's multi-screening habits and how it impacts their attention.

Alongside findings from digital diaries with over 3,800 entries, we placed cameras in viewer’s homes to record and analyse their actual behaviour.


You can download the full presentation below

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Or if you are looking for something quick, below is an overview of the findings:

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Alternatively you can watch the full video below or chose to watch a segment if you are short on time!

Full Event Video

Part 1: Screenageddon

Part 2: Watching People Watching TV

Part 3: Psychology Of The Brain

Part 4: The Drivers Of Ad Awareness

Part 5: The Multi-Screening Effect

Part 6: Conclusion

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