Skip to main content

 

 

Values and Life Stage

Beyond the Age Cohert Label 

This Forecast Series debunked some common stereotypes of New Zealand millennials and suggest that we should start thinking about the so-called 'me' generation a little differently, along with our strategies to reach them effectively. 

 

You can download the full presentation below:

Download PDF

 

Alternatively you can watch the full video below or chose to watch a segment if you are short on time!

Full Event Video

Part 1: Introduction And Hypothesis

Part 2: Methodology

Part 3: Segments

Part 4: Media Use

Part 5: Brands

Part 6: Conclusion

Want More Forecast Series?