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Values and Life Stage

Beyond the Age Cohert Label 

This Forecast Series debunked some common stereotypes of New Zealand millennials and suggest that we should start thinking about the so-called 'me' generation a little differently, along with our strategies to reach them effectively. 


You can download the full presentation below:

Download PDF


Alternatively you can watch the full video below or chose to watch a segment if you are short on time!

Full Event Video

Part 1: Introduction And Hypothesis

Part 2: Methodology

Part 3: Segments

Part 4: Media Use

Part 5: Brands

Part 6: Conclusion

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