CPCVM Calculator
(Cost per Completed View)
Enter CPM, completion rate, viewability rate, then click 'Calculate' to obtain the CPCVM
CPM
Completion Rate
Viewability Rate
CPCVM
Calculations:
- CPM ($) = CPCVM ($) x Viewability Rate (%) x Completion Rate (%)
- Completion Rate (%) = CPM ($) / CPCVM ($) / Viewability Rate (%)
- Viewability Rate (%) = CPM ($) / Completion Rate (%) / CPCVM ($)
- CPCVM ($) = CPM ($) / Completion Rate (%) / Viewability Rate (%)
Definitions:
- CPM: Cost per 1000 views
- Completion Rate: Percentage of times the video played to the end
- Viewability Rate: Percentage of videos considered to be "viewed" (where at least 50% of the pixels are in view for at least 2 seconds)
- CPCVM: Cost per completed view (in thousands)