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CPT Calculator

(Cost per TARP)

Enter two out of three campaign details then click 'Calculate' to identify the missing field

Campaign Budget

To calculate the campaign budget,
Enter:

  1. Number of TARPS
  2. CPT

CPT

To calculate the CPT,
Enter:

  1. Campaign Budget
  2. Number of TARPS

Number of TARPS

To calculate the number of TARPS,
Enter:

  1. Campaign Budget
  2. CPT

Calculations:

  • Campaign Budget ($) = CPT ($) x TARPs
  • TARPS = Campaign Budget ($) / CPT ($)
  • CPT ($) = Campaign Budget ($) / TARPs

 

 

Definitions:

  • CPT: Cost per TARP
  • TARP: The average viewing audience for a demographic expressed as a percentage of the relevant Universe Estimate (viewers in demographic/demo universe)

Need to make other calculations?