Ad AttentionWhy is attention important? Because advertising has no impact without human attention. We partnered with Amplified Intelligence and their globally acclaimed founder Karen Nelson Field to understand more about video advertising attention in New Zealand. It turns out that ad attention varies on different platforms, so which ones capture the most attention for advertisers? Click on the image to learn more.
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Ad EffectAt TVNZ we aim to provide marketers with robust research to help understand the impact of different media channels within campaigns. Our AdEffect series measures the impact of both media and creative on a brand; which we believe is essential for delivering truly successful media campaigns. Click on the image to learn more.
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Forecast SeriesThe TVNZ Forecast Series with Nigel Latta is an ongoing commitment by TVNZ to research and understand what is at the heart of consumerism in New Zealand today. The series looks at the topics facing New Zealanders today through a number of lenses. The findings are presented by Nigel Latta breaking out the data and insights into key areas of investigation. Click on the image to learn more.
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SponsorshipWe have created a series of case studies from some of our most successful sponsorships and integration projects at TVNZ. Each example shows the challenge, brief, insights, strategy, execution and the amazing results delivered for each campaign. Click on the image to learn more.
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Case StudiesHere you can find TVNZ case studies that measure the effectiveness of advertising on our platforms. These campaigns have generated great results and left our clients satisfied. Click on the image to learn more. |
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