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Ad Effectiveness Methodology

Want to know more about the methodology behind our AdEffect Studies? Check out the video!
AdEffect Banking

Banking

TVNZ OnDemand yet again achieves unparalleled incremental reach to Broadcast TV and drives clear action in SME banking.

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OnDemand Summary

TVNZ OnDemand Summary

TVNZ OnDemand grows campaign effectiveness like no other online video channel.

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Telecommunications

Telecommunications

TV proves it’s the channel that drives sales and specific actions, as well as awareness in major telecommunications campaign. 

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AdEffect Retail

Retail

Major retail brand achieves huge campaign recognition through video channel success.

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AdEffect QSR

QSR

TV proves to be a powerful reach generator even with a younger audience.

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AdEffect FMCG

FMCG

Great media strategy drives FMCG new product launch success.

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Targeted FMCG

Targeted FMCG

View the results of our Targeted FMCG Ad Effectiveness Study.

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Consumer Electronics Campaign

Consumer Electronics

View the results of our Consumer Electronics Ad Effectiveness Study.

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Automotive Campaign

Automotive

View the results of our Automotive Ad Effectiveness Study.

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AdEffect Financial Services

Financial Services

View the results of our Financial Services Ad Effectiveness Study.

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Not Beersies

View the effectiveness of the 'Not Beersies' campaign from Health Promotion Agency.
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