Campaign Purpose
This was a campaign targeted to a niche SME market for a banking brand product offer
Media Channel
Broadcast TV, TVNZ OnDemand, Social Media, Online Display, Outdoor, Radio
Campaign Recognition
53%
Key insights:
- Prompted recognition of the campaign was strong at 53% amongst SME Financial decision makers, with broadcast TV the most dominate channel and TVNZ OnDemand and radio proving to be strong secondary channels.
- TVNZ OnDemand achieved an extremely high level of incremental reach to broadcast TV, proving it’s a powerful media combination for gaining reach. Compared to all other channels, TV was the most effective at targeting business customers.
- Broadcast TV worked well to deliver against all KPIs and was the strongest channel for delivering to the general brand KPIs.
- TVNZ OnDemand and radio were most effective in generating additional interest and especially impressive at driving specific actions.
- The campaign drove strong engagement and motivation towards future actions for those who were considering the brand in the future.
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TVNZ OnDemand Summary
Read MoreTVNZ OnDemand grows campaign effectiveness like no other online video channel.
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Telecommunications
Read MoreTV proves it’s the channel that drives sales and specific actions, as well as awareness in major telecommunications campaign.
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Retail
Read MoreMajor retail brand achieves huge campaign recognition through video channel success.
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