Campaign Purpose
Launch of a new product line within Consumer Electronics
Media Channels
TV, Online Video, Display Advertising
Campaign Recognition
52%
Key insights:
- Linear TV, and video in general, demonstrated their power to drive greater reach than other media.
- The creative campaign aided in this outcome by delivering a strong short-term motivational impact.
- TV and online worked in synergy to deliver brand and behavioral impacts that neither could achieve alone.
- TV’s ability to build reach enables a low optimum exposure level for online for most KPIs.
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Banking
Read MoreTVNZ OnDemand yet again achieves unparalleled incremental reach to Broadcast TV and drives clear action in SME banking.
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TVNZ OnDemand Summary
Read MoreTVNZ OnDemand grows campaign effectiveness like no other online video channel.
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Telecommunications
Read MoreTV proves it’s the channel that drives sales and specific actions, as well as awareness in major telecommunications campaign.
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Retail
Read MoreMajor retail brand achieves huge campaign recognition through video channel success.
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