Campaign Purpose
Mass audience campaign to drive enquiries
Media Channels
TV, Online Video, Digital Display, Radio, Cinema
Campaign Recognition
50%
Key insights:
- Linear TV continues to prove its strength in generating reach.
- Working together TV and Online prove to be the most effective combination for changing brand perceptions.
- TV worked the hardest to drive top level brand metrics.
- Strong creative performed well particularly amongst potential new customers.
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Banking
Read MoreTVNZ OnDemand yet again achieves unparalleled incremental reach to Broadcast TV and drives clear action in SME banking.
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TVNZ OnDemand Summary
Read MoreTVNZ OnDemand grows campaign effectiveness like no other online video channel.
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Telecommunications
Read MoreTV proves it’s the channel that drives sales and specific actions, as well as awareness in major telecommunications campaign.
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Retail
Read MoreMajor retail brand achieves huge campaign recognition through video channel success.
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