Campaign Purpose
This was a campaign targeted to a niche audience within the FMCG category
Media Channels
TV, Online Video, Online Display, Social Media, Radio, OOH
Campaign Recognition
61%
Key insights:
- The campaign achieved fantastic reach, with 61% or 1.5 million NZers aged 18-54 aware of the campaign.
- Video was clearly the lead medium of the campaign with an effective combination of traditional TV and online video channels allowing the campaign to achieve consistent video awareness across all age groups.
- TVNZ OnDemand was the most effective online video channel at extending the reach of TV, providing an additional 8% incremental awareness over and above TV and doing so more cost effectively than YouTube.
- TV was most effective at driving general brand measures and forming a strong campaign base. TVNZ OnDemand also played an effective role as a media amplifier, working particularly well to drive usage.
-
Banking
Read MoreTVNZ OnDemand yet again achieves unparalleled incremental reach to Broadcast TV and drives clear action in SME banking.
-
TVNZ OnDemand Summary
Read MoreTVNZ OnDemand grows campaign effectiveness like no other online video channel.
-
Telecommunications
Read MoreTV proves it’s the channel that drives sales and specific actions, as well as awareness in major telecommunications campaign.
-
Retail
Read MoreMajor retail brand achieves huge campaign recognition through video channel success.
-
-
-
-
-
-