Campaign Purpose
This project assesses the effectiveness of the 'Not Beersies' campaign from the Health Promotion Agency
Media Channels
TV, OOH, Radio, Online (banner and social), and on-and of-premise
Campaign Recognition
91%
Key insights:
- TV demonstrates its power to achieve broad audience reach – without TV in the mix cut-through would have been dramatically lower than the 50% achieved.
- TV and online are able to work in synergy to deliver impacts that neither could have achieved alone.
- The creative execution limits the ability of media channels to deliver on their investment.
- As a result there is no optimum media spend – i.e. no point at which there in incremental benefit in spending more (or less) on TV or online.
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Banking
Read MoreTVNZ OnDemand yet again achieves unparalleled incremental reach to Broadcast TV and drives clear action in SME banking.
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TVNZ OnDemand Summary
Read MoreTVNZ OnDemand grows campaign effectiveness like no other online video channel.
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Telecommunications
Read MoreTV proves it’s the channel that drives sales and specific actions, as well as awareness in major telecommunications campaign.
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Retail
Read MoreMajor retail brand achieves huge campaign recognition through video channel success.
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