Campaign Purpose
This was a long-term brand building campaign driven by video
Media Channels
TV, OnDemand video, Print, OOH
Campaign Recognition
71%
Key insights:
- The campaign achieved fantastic recall, with 71% or 1.7 million NZers aged 18-54 recalling the campaign.
- Video formed the basis of the campaign and was communicated strongly by TV and an effective use of TV OnDemand to deliver strong incremental reach.
- While the campaign was deliberately targeted towards long-term brand building, the content used on TV also had an impact on the specific actions of encouraging greater usage and share of shoppers’ wallets.
- Video’s success at generating recall meant that the 32% who recalled the campaign in multiple channels were predominantly seeing video plus something else.
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Banking
Read MoreTVNZ OnDemand yet again achieves unparalleled incremental reach to Broadcast TV and drives clear action in SME banking.
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TVNZ OnDemand Summary
Read MoreTVNZ OnDemand grows campaign effectiveness like no other online video channel.
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Telecommunications
Read MoreTV proves it’s the channel that drives sales and specific actions, as well as awareness in major telecommunications campaign.
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