The Value Exchange
This Forecast Series looks into how we trade our time or money to watch, or not watch advertising. We wanted to find out how a particular viewing context impacts a viewer's level of engagement and attentiveness when watching an ad.
You can download the full presentation below.
Alternatively you can watch the full video below or chose to watch a segment if you are short on time!
Full event
Part 1: Introduction
Part 2: Methodology
Part 3: Ad Reciprocity
Part 4: Attention Across Platforms
Part 5: Impact Across Platforms
Part 6: Summary
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