Spikes Asia 2018
Use of Brand or Product integration into a Programme or Platform - Bronze
Axis Awards 2018
Creative use of Media Integration - Bronze
Beacon Awards 2019
Customer Service – Gold
Best Creative Media Idea – Gold
Best Collaboration – Gold
How do you make the New Zealand public aware that the 'Merc with the mouth' is back in a sequel? YOU LET HIM HIJACK TVNZ!
Challenge:
Opening weekend is vital to the success of any blockbuster film and Deadpool 2 was up against two of the biggest blockbuster titles of the same genre.
Brief:
Help Deadpool 2 be bigger than Deadpool 1, the highest grossing R-rated movie ever!
Insight:
We looked deep to find parallels with the Deadpool character and our local audience. Deadpools attitude and irreverence is a way to connect with the 'young rebel' in all of us - giving us license to break the mould.
Strategy:
Integrate the irreverence of Deadpool into the most serious of contexts to bring alive his nonconformist character. Leverage media platforms to disrupt the status quo and behave differently to cut-through.
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Chelsea
Read MoreHow do you re-launch a well established brand in a declining market? You re-ignite the joy of baking moments!
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Hopt
Read MoreHow do you launch a new ‘Non-Usual’ brand positioning? Use expressive individuals who do interesting things on the main stage!
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Ministry of Education
Read MoreHow do you empower bystanders to take action against bullying? You let the bystanders influence the outcome.
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Simplot
Read MoreFive Tastes is in competition with brands who have over 100 years of history. So how do you make them stand out?