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CPM Calculator


CPM Calculator

(Cost per 1000 views)

Enter two out of three campaign details then click 'Calculate' to identify the missing field

 

Campaign Budget

To calculate the campaign budget,
Enter:

  1. Number of Impressions
  2. CPM

CPM

To calculate the CPM,
Enter:

  1. Campaign Budget
  2. Number of Impressions

Number of Impressions

To calculate the number of impressions,
Enter:

  1. Campaign Budget
  2. CPM

Calculations:

  • Campaign Budget ($) = CPM ($) x (Impressions/1000)
  • Impressions = (Campaign Budget ($) / CPM ($)) x 1000
  • CPM ($) = Campaign Budget ($) / (Impressions/1000)

 

 

Definitions:

  • CPM: Cost per thousand
  • Impression: An impression is a metric used to quantify the number of digital views or engagements of a piece of content.