TVNZ+ Co-Viewing
Current digital video measurement misses the full picture. Our Co-Viewing model, built with Milton Data, combines streaming behaviour, household information and panel insights to predict who’s in the room together, to deliver smarter, more efficient campaigns that reflect the real audience in the room.
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Summer Audience Insights
When is the best time of the year to advertise? There is a strong case that it is the summer holidays. Our audiences dip slightly over this period, but our TV rates fall much further - making it is the most cost-efficient time to advertise on TV!
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TVNZ+ Measurement Matters
Many digital advertising measurement solutions fail to accurately capture the value of a platform. Our new measurement stack addresses these concerns. It delivers insights on real human attention, action, ROI and brand uplift, without relying on cookies or devices IDs.
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