TVNZ Digital Update
Summer Audience Insights
When is the best time of the year to advertise? There is a strong case that it is the summer holidays. Our audiences dip slightly over this period, but our TV rates fall much further - making it is the most cost-efficient time to advertise on TV!
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TVNZ+ Measurement Matters
Many digital advertising measurement solutions fail to accurately capture the value of a platform. Our new measurement stack addresses these concerns. It delivers insights on real human attention, action, ROI and brand uplift, without relying on cookies or devices IDs.
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