Values and Life Stage
Beyond the Age Cohert Label
This Forecast Series debunked some common stereotypes of New Zealand millennials and suggest that we should start thinking about the so-called 'me' generation a little differently, along with our strategies to reach them effectively.
You can download the full presentation below:
Alternatively you can watch the full video below or chose to watch a segment if you are short on time!
Full Event Video
Part 1: Introduction And Hypothesis
Part 2: Methodology
Part 3: Segments
Part 4: Media Use
Part 5: Brands
Part 6: Conclusion
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