Sorted - The Chase

Show its ok to not know everything about money.

While most people have a nagging question about money, most of us are too embarrassed to seek help for it. Money’s deeply personal and no one wants to look stupid. This was the common barrier in our way to getting  more people taking action and seeking help on Sorted.org.nz. during Sorted Money Week, a week-long public awareness campaign to trigger more dialogue amongst NZers about money. It’s a crucial time to bring people back to Sorted as well as introduce new audiences to the site.

At the heart of our approach was a world-first integrated partnership with hit UK quiz The Chase showed that even the smartest people don’t know all the answers. We posed New Zealand money questions to Paul “The Sinnerman” Sinha on the set of The Chase in nightly segments within the show on TV One across Money Week.

This was only achieved through a unique collaboration between agency, TVNZ, ITV and Sorted.org.nz (not to mention talent and his agent!). Filmed by ITV in the UK, on set and using all show assets / graphics, questions were sourced from the most asked on Sorted.org.nz, delivering a highly distinctive way of making people realise even the smartest people in the world don’t know everything about money.

Our innovative media approach and collaboration, making people feel less stupid about having money questions, and making it as easy as possible to get them answered, drove exceptional results as 2021 Money Week saw record numbers.